Lydia

Coming late to the conversation … one of the aspects to consider with this sort of question is a) whether the existing social media accounts are being actively maintained; if not, then a dead account is probably worse publicity for the library than no account at all. b) If it is being actively maintained, how much staff time is spent doing that? How much patron “engagement” is that producing?

Honestly, given how social media sites gain and lose popularity, my personal preference is to keep everything in-house, as it were, and perhaps run a blog on the library or school’s website, but beware putting too much time and resources into any 3rd-party platforms.